Customer Experience (CX): Definition, Importance, and Strategies for Success
Tue, 25 February 2025
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Follow the stories of academics and their research expeditions
Choosing the right master's program can define the career of the future global hospitality leaders. The best programs combine a tough business education with a practical industry's experience, thus making the graduates ready for the executive positions at the world's most prestigious hotel chains.
Amongst all, SHMS takes the lead with its high-level curriculum and real-life project experience, yet all the programs here have their unique benefits that should be taken into account. The list below highlights six of the best international hospitality management master's programs, each integrating business skills with global internships, industry partnerships, and leadership training.
The best hospitality master's programs across the world have some common features. The first thing to look for is a dual-degree or the credentials of being internationally recognized from highly respected bodies like NECHE or University of Applied Sciences status.
The second thing to do is to scrutinize the degree to which academic theory and practical application coexist via internships, capstone projects, or consulting components. The third thing to do is to consider the relationships with the industry and placement networks with the leading hotel groups.
Last but not least, consider the international diversity of students and faculty - hospitality is a global industry, and cultural fluency is important for employers.
The MA in International Hospitality Business Management at SHMS is a one-year executive program which blends heavy academics with a real-world business project or dissertation. The students stay at the wonderful Caux Palace campus in the Swiss Alps and are awarded degrees from both the SHMS and the University of Derby.
The dual-degree format opens doors to credentials that are widely accepted throughout Europe, Asia, and the Americas. The program consists of two semesters; the first one aims at developing the executive and managerial skills, whereas the second one is about an integrated business project and an optional internship. Students can choose to focus on hotel management, event management, or luxury brand management.
SHMS was ranked amongst the top three worldwide in hospitality and leisure management in the 2025 QS World University Rankings, especially with its strong scores in employer reputation. The school's International Recruitment Forum hosts over 100 industry representatives every year, including Marriott International, Mandarin Oriental, and Accor. For students looking to change careers, the fall intake is perfectly timed for the 2026 entry into leadership positions.
Les Roches, with its global presence, got the second position in the QS 2025 rankings and is granting an MSc in International Hospitality Management in the cities of Crans-Montana (Switzerland), Marbella (Spain), and Abu Dhabi (UAE). This global campus gives students the chance to learn the values of proper Swiss hospitality and simultaneously get exposure to the regional markets.
The full-time program lasts a year and it puts a stronger emphasis not just on traditional management but also on entrepreneurship and innovation, thus, tackling contemporary issues like AI, sustainability, and data-driven decision making. The students graduating from this course will be perfectly qualified to work in the sector which will require 300,000 to 400,000 new hospitality managers by the year 2030.
Les Roches has both the Swiss Accreditation Council and NECHE accreditations and is very proud of its 94% job placement rate for graduates who are actively job seeking
Founded in 1962, Glion attained the highest score of 100 in QS rankings for employer reputation and has always been a part of the top five universities in the world. The MSc in International Hospitality Business Leadership is composed of two academic semesters and a subsequent Business Research Project or a six-month professional internship. The campuses are situated in Montreux and Bulle in Switzerland, as well as London at the University of Roehampton.
The curriculum makes a distinction between management and leadership and delves into revenue management, cross-cultural leadership, luxury brands, sustainability, and corporate finance. With a 98% employment rate for students actively seeking jobs, the faculty has an average of 13-years of industry experience, and around 100 nationalities represented on campus, Glion provides a practical, globally-minded education.
With a maximum of only 200 students per semester at IMI, an intimate environment where individual attention is given is provided. The MSc program, which is accredited by Manchester Metropolitan University, is ideal for changing careers or for graduates from other fields looking for an entry point in the hospitality management profession.
Paid internships in Switzerland (which has some of the highest internship salaries worldwide) or internationally in the US, Middle East, Caribbean, or Europe are included in all programs. The Careers team finds placements according to each person's goals, and Career Days held twice a year bring big employers to the Kastanienbaum campus near Luzern. IMI, which is Swiss EduQua and ISO accredited, was listed in the top 20 hospitality providers of the 2019 QS rankings.
The merging of the Swiss accreditation, the recognition of the UK degree, and the powerful placement support provides a definite route from the classroom to the management.
EHL, the very first school for hoteliers in the world (1893), will continue to be up there in QS rankings for the whole period of seven years ending in 2025. Preparing the master’s students for global hospitality business with an emphasis on strategic thinking, innovation, and sustainability is thus shaping the future by making them leaders in the larger experience-minded economy.
The curriculum ensures the highest standards of academic quality and combines with experiential learning and access to the Berceau des Sens—the internationally recognized restaurant operated by the students. The EHL main campus located close to Lausanne offers top-class facilities along with an Innovation Village.
Also, there are campuses in Switzerland and Singapore. EHL holds accreditations from AACSB and NECHE, HES-SO recognition, and the most prestigious certification in hospitality education giving an access to more than 25,000 alumni globally.
CY Cergy Paris Université provides an internationally reputed MA in the hotel industry and restaurant management that combines theoretical study with great professional experience through an apprenticeship in the ratio of one week at the university and three weeks at the workplace. With this approach, working professionals are getting a European credential along with the continuous real-world experience.
The program is certified by CFET (Conférence des Formations d'Excellence au Tourisme) and registered at RNCP Level 7, thus, providing an accessible route at rates of the public university. The Paris campus has a huge benefit because it is close to one of the largest tourist markets in the world.
This format is a perfect match for mid-career professionals who want to be updated through work-integrated learning as it offers a good mix of academic rigor and professional growth.
The global hospitality industry will create around 126 million new jobs during the next ten years, with the management positions being the most desired ones. Each of the courses offered has the aim of producing the top-notch leaders who will take control over managing large hotel companies, opening up new businesses and even predicting the trends in the industry.
To start with, ask for information regarding the program you are interested in, then take part in open days or come to the campus. Notice the opinions of current students regarding their experience, how career services work and if the curricula are meeting the new challenges such as sustainability and digital transformation.
The proper program not only enhances your skills and qualifications but also puts you in contact with people who will guide your career for many years to come, just like your peers and industry leaders.
You are one step closer to the global hospitality leadership, considering the program that aligns with your ambitions and your vision.
Choosing the right master's program can define the career of the future global hospitality leaders. The best programs combine a tough business education with a practical industry's experience, thus making the graduates ready for the executive positions at the world's most prestigious hotel chains.
Amongst all, SHMS takes the lead with its high-level curriculum and real-life project experience, yet all the programs here have their unique benefits that should be taken into account. The list below highlights six of the best international hospitality management master's programs, each integrating business skills with global internships, industry partnerships, and leadership training.
The best hospitality master's programs across the world have some common features. The first thing to look for is a dual-degree or the credentials of being internationally recognized from highly respected bodies like NECHE or University of Applied Sciences status.
The second thing to do is to scrutinize the degree to which academic theory and practical application coexist via internships, capstone projects, or consulting components. The third thing to do is to consider the relationships with the industry and placement networks with the leading hotel groups.
Last but not least, consider the international diversity of students and faculty - hospitality is a global industry, and cultural fluency is important for employers.
The MA in International Hospitality Business Management at SHMS is a one-year executive program which blends heavy academics with a real-world business project or dissertation. The students stay at the wonderful Caux Palace campus in the Swiss Alps and are awarded degrees from both the SHMS and the University of Derby.
The dual-degree format opens doors to credentials that are widely accepted throughout Europe, Asia, and the Americas. The program consists of two semesters; the first one aims at developing the executive and managerial skills, whereas the second one is about an integrated business project and an optional internship. Students can choose to focus on hotel management, event management, or luxury brand management.
SHMS was ranked amongst the top three worldwide in hospitality and leisure management in the 2025 QS World University Rankings, especially with its strong scores in employer reputation. The school's International Recruitment Forum hosts over 100 industry representatives every year, including Marriott International, Mandarin Oriental, and Accor. For students looking to change careers, the fall intake is perfectly timed for the 2026 entry into leadership positions.
Les Roches, with its global presence, got the second position in the QS 2025 rankings and is granting an MSc in International Hospitality Management in the cities of Crans-Montana (Switzerland), Marbella (Spain), and Abu Dhabi (UAE). This global campus gives students the chance to learn the values of proper Swiss hospitality and simultaneously get exposure to the regional markets.
The full-time program lasts a year and it puts a stronger emphasis not just on traditional management but also on entrepreneurship and innovation, thus, tackling contemporary issues like AI, sustainability, and data-driven decision making. The students graduating from this course will be perfectly qualified to work in the sector which will require 300,000 to 400,000 new hospitality managers by the year 2030.
Les Roches has both the Swiss Accreditation Council and NECHE accreditations and is very proud of its 94% job placement rate for graduates who are actively job seeking
Founded in 1962, Glion attained the highest score of 100 in QS rankings for employer reputation and has always been a part of the top five universities in the world. The MSc in International Hospitality Business Leadership is composed of two academic semesters and a subsequent Business Research Project or a six-month professional internship. The campuses are situated in Montreux and Bulle in Switzerland, as well as London at the University of Roehampton.
The curriculum makes a distinction between management and leadership and delves into revenue management, cross-cultural leadership, luxury brands, sustainability, and corporate finance. With a 98% employment rate for students actively seeking jobs, the faculty has an average of 13-years of industry experience, and around 100 nationalities represented on campus, Glion provides a practical, globally-minded education.
With a maximum of only 200 students per semester at IMI, an intimate environment where individual attention is given is provided. The MSc program, which is accredited by Manchester Metropolitan University, is ideal for changing careers or for graduates from other fields looking for an entry point in the hospitality management profession.
Paid internships in Switzerland (which has some of the highest internship salaries worldwide) or internationally in the US, Middle East, Caribbean, or Europe are included in all programs. The Careers team finds placements according to each person's goals, and Career Days held twice a year bring big employers to the Kastanienbaum campus near Luzern. IMI, which is Swiss EduQua and ISO accredited, was listed in the top 20 hospitality providers of the 2019 QS rankings.
The merging of the Swiss accreditation, the recognition of the UK degree, and the powerful placement support provides a definite route from the classroom to the management.
EHL, the very first school for hoteliers in the world (1893), will continue to be up there in QS rankings for the whole period of seven years ending in 2025. Preparing the master’s students for global hospitality business with an emphasis on strategic thinking, innovation, and sustainability is thus shaping the future by making them leaders in the larger experience-minded economy.
The curriculum ensures the highest standards of academic quality and combines with experiential learning and access to the Berceau des Sens—the internationally recognized restaurant operated by the students. The EHL main campus located close to Lausanne offers top-class facilities along with an Innovation Village.
Also, there are campuses in Switzerland and Singapore. EHL holds accreditations from AACSB and NECHE, HES-SO recognition, and the most prestigious certification in hospitality education giving an access to more than 25,000 alumni globally.
CY Cergy Paris Université provides an internationally reputed MA in the hotel industry and restaurant management that combines theoretical study with great professional experience through an apprenticeship in the ratio of one week at the university and three weeks at the workplace. With this approach, working professionals are getting a European credential along with the continuous real-world experience.
The program is certified by CFET (Conférence des Formations d'Excellence au Tourisme) and registered at RNCP Level 7, thus, providing an accessible route at rates of the public university. The Paris campus has a huge benefit because it is close to one of the largest tourist markets in the world.
This format is a perfect match for mid-career professionals who want to be updated through work-integrated learning as it offers a good mix of academic rigor and professional growth.
The global hospitality industry will create around 126 million new jobs during the next ten years, with the management positions being the most desired ones. Each of the courses offered has the aim of producing the top-notch leaders who will take control over managing large hotel companies, opening up new businesses and even predicting the trends in the industry.
To start with, ask for information regarding the program you are interested in, then take part in open days or come to the campus. Notice the opinions of current students regarding their experience, how career services work and if the curricula are meeting the new challenges such as sustainability and digital transformation.
The proper program not only enhances your skills and qualifications but also puts you in contact with people who will guide your career for many years to come, just like your peers and industry leaders.
You are one step closer to the global hospitality leadership, considering the program that aligns with your ambitions and your vision.
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